Why High-Contrast Visuals Matter: For your baby, it really is all black & white

Did you know that even in the womb babies can tell the difference between light and dark? Here's why your baby will benefit from black-and-white images.

Daily Skin-to-Skin Routine: How to make skin-to-skin part of your newborn’s day

Holding your baby just feels right. Skin-to-skin contact with your newborn is encouraged and finding opportunities to create this special bond is easier than you think.

The Powerful Benefits of Skin-to-Skin Contact for Your Newborn

Learn why your instinct to hold your baby and skin-to-skin time is good for their development. 

Baby Developing a Flat Spot? 6 Activities to Prevent Flat Head Syndrome

Did you know that about 1 in 5 babies will develop a flat spot on their head? Here are our 6 favourite activities to prevent flat spots on your baby’s head.

The Benefits of Tummy Time: Why Your Newborn Baby Needs Tummy Time Every Day

When your baby is on his tummy, you are helping him lay the foundations for future milestones. Learn why tummy time is essential.

Your Newborn Baby's Reflexes Explained

Newborns don’t have much control over their bodies, but luckily Mother Nature gave them some survival skills. Learn more about your baby’s reflexes.

Swaddling Your Newborn: Should You Do It or Not?

Many moms find that swaddling benefits their baby’s sleep and comfort. Here’s a handy checklist to make sure your baby will benefit from swaddling.