What Is Object Permanence? How This Brainy Milestone Shapes Your Baby’s Development

Object permanence tells us that an object (or person) continues to exist even when we can’t see or hear it.

Understanding Placement Play Schemas: How Your Baby Learns Through Organizing, Wrapping & Arranging

Picking up a dropped toy for the hundredth time can be frustrating, but knowing that your baby is making massive mental leaps through this type of play does help you feel a little more at ease.

Understanding Play Schemas: How Repetitive Movement Builds Your Baby’s Brain

Have you ever heard that it takes 10,000 hours to master a new skill?

Container Play for Babies: Why It Matters and Easy Ways to Start

The humble container offers plenty of opportunities for purposeful play. Here’s our favorite ways to play!

Why It’s Great for Boys to Play With Dolls Too (And What They Learn From It)

Any toy can provide a learning experience for your baby. Learn why it’s important to include a doll on your baby’s toy shelf.

Benefits of Setting Up an Obstacle Course and How to Do It

Encouraging your baby to move and explore is precisely what he craves right now. Learn why we love setting up obstacle courses for babies and how to make your own.

The Developmental Importance and Stages of Playing With Blocks

Playing with blocks offers so much in terms of physical and cognitive development. Learn why block play is so important and the stages you can expect from your baby.

5 Ways To Prolong Baby Playtime

Teaching your baby to focus is very important for their cognitive development. Learn our top 5 ways you can prolong your baby’s playtime.

Why Your Baby Loves Knocking Things Down

Enjoy the many benefits of destructive play with your baby! Learn why this phase of development is crucial and how to support it.