Every 2 months, we deliver a new playbox tailored exactly to your baby’s age and developmental stage—starting from birth up to age 2. 🎁 

Each box includes:

Premium, safe toys made from natural materials, expert-designed activities to support key milestones, bilingual (English & Arabic) developmental guides

You have full control: All plans, including prepaid ones, renew automatically—so you never miss a milestone. You can manage, pause, or cancel anytime from your account. No stress, just support. ❤️

Play Boxes are crafted by a team of in-house experts, including former educators and child development specialists focused on your child’s health, behavior, and growth.

Each Play Box is rigorously tested with babies and parents to ensure it’s age-appropriate, engaging, and universally loved. Our products meet—and often exceed—safety standards and our strict quality benchmarks.

Our products are tested to global regulatory safety standards. These standards ensure our toys are safe and can stand up to use and abuse. We also test for the presence of chemicals of concern, including heavy elements and phthalates. All of our toys exceed these rigorous requirements.

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We ship to most countries from the UAE. It usually takes 1-2 business days for domestic (United Arab Emirates) and 3-7 business days for international shipments. Upon checkout, you can select your destination country and see the different shipping options with rates.

It depends on where you are. UAE orders take 1-2 business days to arrive. International deliveries can take anywhere from 3-10 days. Delivery details will be provided in your confirmation email.